Heredia, Costa Rica (PRWEB) November 26, 2010
This year, Café Britt is celebrating its 25th anniversary, which further emphasizes the success that has been built on three core beliefs: superb quality, tremendous creativity, and a unique business model. In the beginning, Café Britt was just a small roastery that sold artisan coffee to locals and tourists. Now, it is a very diverse company with stores and operations in more than 10 countries employing over 900 people. The company's arsenal is packed with a wide range of gourmet products focusing on coffee but also including a vast array of chocolates and various candies. Its production and coffee distribution model became a case of study in Harvard University and gave the company the recognition of their costumers and stakeholders in different locations.There was a time when all of Costa Rica's best coffee was exported as a commodity, leaving only the poorest quality of beans for local consumption. For New York coffee broker Steve Aronson, this situation was unacceptable. He recognized the potential opportunity for investing in Costa Rican gourmet coffee consumption and jumped on it. In 1985 when Café Britt was founded, not only did the company provide gourmet coffee to the local citizens, but it also expanded to export and share Costa Rica's gourmet coffees with the rest of the world directly from point of origin.
Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2010/11/27/prweb4831094.DTL#ixzz16VCs8jga
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